Brand Study Impact on Premium SUV

AUTOMOTIVE Premium SUV

Background

First time a premium SUV automotive brand aims to target a family-oriented group of audience. Looking to spread awareness and reach rugged rulers who are goal driven and determined to achieve, but not at the expense of enjoying the journey along the way.

Amplify addressability with Finecast

Impact through efficiency

Impact through efficiency

• Ascertain to build a higher precision targeting to effectively maximize communication and minimize wastage.
• Exclusively reach high spending area through our audience segmentation. From Demographic to expenditure power categories; Household Goods & Services, Personal Cares and Jewelry, Insurance. Finecast defines potential areas from the actual spending and accurately navigate to the right Household of Family-oriented target audience who has affordable power.

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