Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued
10th June 2021, London — Finecast, a leading addressable TV provider today released further findings of its ‘Thinking Inside the Box’ research for advertisers looking for opportunities to maximise their investment in TV. Demonstrates various ways that addressable advertising can be implemented best within a wider marketing strategy. Delves into three very different campaigns, What … Continued
Integration of purchase behaviour data enables advanced audience segmentation for addressable TV advertising6th May, 2021, London — Finecast, a leading addressable TV provider, has today announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable … Continued
Access to Roku, Pluto TV and YuppTV creates singular access to addressable TV advertising on additional platforms 7 April, 2021, London — Finecast, a leading addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of new supply partners; Rakuten TV, Roku, Pluto and YuppTV. … Continued
PwC’s Independent Audit Validates Quality of Finecast’s Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK JANUARY 13, 2020, London — Finecast and PwC today announced that PwC have completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in … Continued
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