Recent findings from WARC and the Advertising Association paint a picture of the advertising industry not just in recovery but set for a bumper year. The latest forecast predicts that 2021 ad spend will total £29.6bn, and the Christmas season will see a £1bn uplift alone. Of note, TV advertising is expected to see its most significant … Continued
GroupM published their This Year Next Year September report prepared by GroupM’s Futures Director, Adam Smith, which outlines their 2017 global ad expenditure forecast.GroupM downgrades their initial forecast from 4.3% to 3.7%, and reveals the initial outlook for 2018. The report also includes eight country- specific tables which outline analysis of the media and marketing … Continued
Key Categories for TV Weaken While Brand Safety Concerns Impact Pure Play Internet, Resulting in Slower but Still Healthy Growth in the UK Advertising SectorLondon, 22 June 2017 – UK advertising is set to see an eighth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2017 with a … Continued
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