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Why addressable TV advertising should be your next investment

Recent findings from WARC and the Advertising Association paint a picture of the advertising industry not just in recovery but set for a bumper year. The latest forecast predicts that 2021 ad spend will total £29.6bn, and the Christmas season will see a £1bn uplift alone. Of note, TV advertising is expected to see its most significant … Continued

GroupM Publishes This Year Next Year September Edition

GroupM published their This Year Next Year September report prepared by GroupM’s Futures Director, Adam Smith, which outlines their 2017 global ad expenditure forecast.GroupM downgrades their initial forecast from 4.3% to 3.7%, and reveals the initial outlook for 2018. The report also includes eight country- specific tables which outline analysis of the media and marketing … Continued

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