Categories: Advertising

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

Finecast a leading addressable TV provider, has today announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, Global … Continued

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad spend and continues to grow rapidly. As the advertising industry innovates, addressable strategies are playing an increasingly important role in the marketing mix and … Continued

Harry Harcus, UK MD, Finecast It’s now one year since the UK first went into lockdown, which has triggered major disruptions across the advertising industry and consumer behaviour. Some elements of the advertising industry have been particularly affected – such as OOH – because of varying levels of enforced stay at home rules. Even TV … Continued

It’s six years since Sky pioneered addressable TV with AdSmart. The promise was more granular audience data, beyond panel-based age and gender, better targeting and greater relevance to viewers. Near real-time feedback would allow advertisers to reallocate or optimise budgets accordingly and target specific segments with specific product offers. Has addressable lived up to the … Continued