Background A leading insurance launches their latest wellness program for people seeking their life worry-free package as well as rewarding the ones for taking charge of their heath Strategy & tactics Finecast utilizes relevant data segments on actual consumer expenditures on Health goods and Medical services as signal to build baespoke audience as “Life is … Continued
In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued
Finecast a leading addressable TV provider, has today announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, Global … Continued
In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. E is for Ecosystem What is the Addressable TV ecosystem? … Continued
Our Senior Director of Brand Solutions, Joel Wilkinson, reflects back on a terrific year for New to TV brands… Is it really almost 2022 already?! As we countdown to the new year, I always find this is a good time to take stock. To look back at what was achieved over the past year and … Continued
Recent findings from WARC and the Advertising Association paint a picture of the advertising industry not just in recovery but set for a bumper year. The latest forecast predicts that 2021 ad spend will total £29.6bn, and the Christmas season will see a £1bn uplift alone. Of note, TV advertising is expected to see its most significant … Continued
We were excited to be a part of Mindshare UK’s 2021 Huddle, focusing on Good Growth: how to build enduring, responsible and regenerative business, without compromising long-term success, society, consumer trust or the environment. Senior Engagement Manager, Johnny Hood and Head of Product, Data and Analytics, Melissa Blaha joined Mindshare to discuss ‘Driving Positive Growth Through Addressable TV’. Watch the recording … Continued
The audience-first TV future is already here. TV is no longer about just one-to-all broadcasting – it’s about targeting bespoke audiences via smart analysis of data, providing a better experience for both viewers and advertisers. Together with AddressableTV specialists, brands are using sophisticated tools to analyse data sets and identify their key audiences, in an anonymised, GDPR-safe … Continued
In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. What is data? Data is ubiquitous but ambiguous in equal … Continued
Isuzu wanted to make a lot of noise with their launch while working with a budget that wouldn’t allow for mass targeting at scale and to stand out, resonate and cut through with audiences in the very comms-crowded pick-up market where the auto purchase journey grows increasingly more digital. Using precision targeting capabilities, Finecast were … Continued
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