We lead the charge for addressable TV.

Ownie is passionate about innovations. In the early day, where we lived in the world where few TV channels exist, while Facebook and YouTube are still in a nascent stage. She pioneered to utilize data with the breakthrough technology and transformed the traditional media buying into the whole new business through programmatic audience targeting.

With strong 20 years of live and work experiences across UK, APAC and Thailand. She becomes a main driving force for many new developments on media solutions as well as technology platforms for GroupM Thailand for the past 8 years. Ownie successfully established many new business units both in digital & TV advertising that later developed to be essential turnkey businesses for the group, including Xaxis, Plista, [m]Platform- [m]insights and [m]Report and the latest one with Finecast in Thailand.

She’s currently a Head of Finecast Thailand, evangelizing a first-hand addressable TV solution within the local advertising industry in the market.  She devoted to work with only the best in class across broadcasts, data partnerships, tech stack platforms and demands, to build Finecast becomes a next level of advanced TV solution, eventually enable with the addressable TV capabilities providing with precision targeting through TV for the very first time.

With an on-going to educating this new addressable TV solution in the market, she creates intelligence to clients’ business, by working closely with developers and expertise across the globe developing unified intelligent platforms: FCAP– Finecast Audience Planner, a smart forecasting on advanced target audiences based on live supply and demand through new TV environments to be available in Thai market.

Atisa leads Client Development team of Finecast Thailand. She helps Ownie to educating this new addressable TV solution with Finecast technology and measurement tools in Thai market.

She has passionate in finding the right solution to help clients make the right decision and take the right action for their business. Plus, with her 11 years of experience in media, both traditional media and social media, would help to grow the Finecast’s clients in Thailand.

She has responsible for all client development and engagement related of Finecast Thailand, build a strong relationship to ensure that all clients have well understanding and have great experiences with Finecast.

Narissorn oversees service operations, which include managing and facilitating campaigns management. He is responsible for ensuring that all Finecast campaigns will be delivered smoothly and surely with outstanding performance.

Narissorn joined Finecast since early 2021 to help build and spearhead Finecast positioning as advanced TV solution in the local market, together with team at Finecast Thailand.