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Finecast’s innovative targeting using Nectar360 data delivers strong results

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. Among TWE’s brands is Wolf Blass, an Australian label established in 1966 that today is one of the most successful and awarded wineries in the world.Always keen to innovate in order to improve brand health metrics and sales, TWE partnered with Finecast to promote the Wolf Blass brand to ABC1 wine drinkers aged 35 to 54.
“We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.”

Chantal McDowell, Brand Manager, Treasury Wine Estate

Download the success story here.

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