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Finecast delivers incremental reach with greater cost efficiency

eBay, the world’s leading auction site, wanted to drive incremental reach of their audiences using TV advertising while ensuring cost efficiency and controlling frequency to avoid saturating the channel. Their aim was to reach parents aged 25 to 44 as well as light TV viewers who may not otherwise be exposed to eBay brand content.Finecast worked with eBay to add addressable to a proven linear TV approach in order to bolster the audiences they could reach during their campaign.

“The new precision TV data capability as planned and activated through Finecast allowed us to hone in on our very specific target audience. We combined this new targeting capability with an addressable TV approach that meant we could reach our specific audience through high quality, emotive storytelling.

A third party reach and frequency study proved that Finecast had a hugely positive impact on our business goals, demonstrating high incremental reach over TV and showing efficiencies we have created by adding Finecast to our media strategy.

Faisal Alani, Partnerships and Always On Marketing, eBay

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