In 2020 Sweaty Betty looked to TV for the very first time to scale brand awareness beyond their loyal fan base while ensuring they were reaching a relevant audience — women with an interest in sport and fitness. They partnered with Finecast to identify and reach their target group via addressable TV advertising.As the campaign was paired with paid social, email and online video, it presented the ideal opportunity to investigate the differences between online video and TV, as well as the incremental impact of using both channels. Using addressable TV alongside online video delivered a positive
“Our first ever TV campaign run through Finecast delivered on its promise of building brand awareness and positive consideration. We’ll definitely be looking to include addressable TV in our future campaigns.”
Rebecca Stone, Head of Brand Marketing, Sweaty Betty
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