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Finecast achieves TAG accreditation for meeting the highest digital advertising standards

Independent audit demonstrates Finecast’s high standards across brand safety, fraud, and malware 17th March 2022, London, UK — Finecast, a leading addressable TV provider, has today announced it has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability … Continued

UK Audiences Doubled Their SVOD Watching Time in 2020

It was good news for TV viewing in the recent Ofcom annual study of the nations media habits. Finecast’s Managing Partner, Kristian Claxton, spoke to the Drum and Videoweek about the findings. The message?  Physical TV at home is going strong and here to stay. ????

What is TV? – redefining an iconic medium

Harry Harcus, UK MD, Finecast Once upon a time if you asked someone to define TV, they would tell you it was a box with a screen. It plugged into the wall and you sat in front of it to watch programmes broadcast on a handful of channels. Today, of course, that narrow definition doesn’t work – especially in light of the nuanced and complex … Continued

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