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Kristian Claxton Appointed as Managing Partner, Global Innovation at Finecast

London, 25 May 2022 – Finecast, GroupM’s addressable TV business, today announced that Kristian Claxton will step into a newly created role of Managing Partner, Global Innovation. Reporting to Nicola Lewis, Global CEO at Finecast, Kristian will lead on designing and building new product solutions and emerging commercial opportunities globally. The innovation team will focus … Continued

GroupM Brings Finecast, the World’s First Addressable Television Service to Thailand

Bangkok – GroupM, the media investment Group of WPP, announces the lunch of Finecast, the leading addressable television service in Thailand. Finecast offers a unique addressable television service through a customnised developed technology and platform. This is the first global platform that enables marketers the ability to deliver targeted ads to relevant audiences via internet … Continued

Finecast achieves TAG accreditation for meeting the highest digital advertising standards

Independent audit demonstrates Finecast’s high standards across brand safety, fraud, and malware 17th March 2022, London, UK — Finecast, a leading addressable TV provider, has today announced it has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability … Continued

PWC verifies Finecast’s Addressable TV solution for a second time

Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued

Finecast research highlights how relevance is key to better creative advertising

10th June 2021, London — Finecast, a leading addressable TV provider today released further findings of its ‘Thinking Inside the Box’ research for advertisers looking for opportunities to maximise their investment in TV. Demonstrates various ways that addressable advertising can be implemented best within a wider marketing strategy. Delves into three very different campaigns, What … Continued

Finecast and Nectar360 Partner for Advanced Category Targeting

Integration of purchase behaviour data enables advanced audience segmentation for addressable TV advertising6th May, 2021, London — Finecast, a leading addressable TV provider, has today announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable … Continued

Finecast extends TV reach with new supply partners

Access to Roku, Pluto TV and YuppTV creates singular access to addressable TV advertising on additional platforms 7 April, 2021, London — Finecast, a leading addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of new supply partners; Rakuten TV, Roku, Pluto and YuppTV. … Continued

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