London, 25 May 2022 – Finecast, GroupM’s addressable TV business, today announced that Kristian Claxton will step into a newly created role of Managing Partner, Global Innovation. Reporting to Nicola Lewis, Global CEO at Finecast, Kristian will lead on designing and building new product solutions and emerging commercial opportunities globally. The innovation team will focus … Continued
Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad 19th May 2022, London, UK – Finecast, a leading addressable TV provider, has today announced the results of its research into the role of attention across TV advertising, which shows that … Continued
Bangkok – GroupM, the media investment Group of WPP, announces the lunch of Finecast, the leading addressable television service in Thailand. Finecast offers a unique addressable television service through a customnised developed technology and platform. This is the first global platform that enables marketers the ability to deliver targeted ads to relevant audiences via internet … Continued
GroupM’s clients in India can now reach viewers with relevant TV ads with Finecast India, 5 April 2022 – GroupM, the media investment group of WPP, today announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms … Continued
Independent audit demonstrates Finecast’s high standards across brand safety, fraud, and malware 17th March 2022, London, UK — Finecast, a leading addressable TV provider, has today announced it has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability … Continued
Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued
10th June 2021, London — Finecast, a leading addressable TV provider today released further findings of its ‘Thinking Inside the Box’ research for advertisers looking for opportunities to maximise their investment in TV. Demonstrates various ways that addressable advertising can be implemented best within a wider marketing strategy. Delves into three very different campaigns, What … Continued
Integration of purchase behaviour data enables advanced audience segmentation for addressable TV advertising6th May, 2021, London — Finecast, a leading addressable TV provider, has today announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable … Continued
Access to Roku, Pluto TV and YuppTV creates singular access to addressable TV advertising on additional platforms 7 April, 2021, London — Finecast, a leading addressable TV provider, has today announced it has extended TV reach beyond traditional broadcasters on its platform, with the onboarding of new supply partners; Rakuten TV, Roku, Pluto and YuppTV. … Continued
After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities Toronto, ON (5 March, 2020): GroupM, the media investment group of WPP, today announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision … Continued
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