Kikkoman wished to drive awareness and sales in the soy sauce category amongst sauce lovers and increase their consideration against other Soy Sauce brands. Using precision targeting capabilities, Finecast were able to build fully bespoke audience segments for Kikkoman’s audience and deliver 100% of their impressions in what is the most impactful and engaging environment … Continued
Crosta & Mollica is deliciously simple, authentic, Italian food. In a competitive category that offers multiple premium brands for the same usage occasions, their product range has cut through to bring the best of Italian food to kitchens and tables everywhere. Whilst this New to TV brand’s distribution scaled, their media strategy needed to keep … Continued
Isuzu wanted to make a lot of noise with their launch while working with a budget that wouldn’t allow for mass targeting at scale and to stand out, resonate and cut through with audiences in the very comms-crowded pick-up market where the auto purchase journey grows increasingly more digital. Using precision targeting capabilities, Finecast were … Continued
In an increasingly fragmented TV landscape, and a competitive autos market, BMW wanted to maximise the reach on their campaign in the most cost-efficient way to raise awareness and consideration amongst “hybrid/electric intenders” and increase test drives of BMW plug in hybrid electric vehicles. They wanted to understand if using Finecast achieved buying efficiencies and … Continued
Grief Encounter is a charity in the UK that has been providing free, professional and specialist bereavement support services for over 15 years. Grief Encounter wished to drive brand awareness and consideration for their services and turned to Finecast. “We were so pleased with the results of the addressable TV campaign run through Finecast. The … Continued
Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued
What Car? was looking to build brand awareness and alter brand perceptions. The team wanted to position the brand as a trusted destination to not only review, but also to purchase a new car. In addition, they wanted to generate new leads amongst car buyers. They partnered with Finecast to launch their biggest and most … Continued
In 2020 Sweaty Betty looked to TV for the very first time to scale brand awareness beyond their loyal fan base while ensuring they were reaching a relevant audience — women with an interest in sport and fitness. They partnered with Finecast to identify and reach their target group via addressable TV advertising.As the campaign … Continued
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. Among TWE’s brands is Wolf Blass, an Australian label established in 1966 that today is one of the most successful and awarded wineries in the world.Always keen to innovate in order to improve brand health metrics and sales, TWE partnered with Finecast to … Continued
Discovering the clear line between hyper-targeted ads, often viewed as intrusive and therefore unacceptable, and ‘relevant’ ads which, conversely, were seen as more acceptable and even desirable is critical for today’s savvy marketer. The results of our latest Thinking Inside the Box research suggest that when an ad is perceived to be personally relevant it’s … Continued
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