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Finecast’s Addressable TV drives successful brand effectiveness campaign

Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment.

“The addressable TV campaign run through Finecast clearly demonstrated a positive impact on our brand health metrics.  We will be looking to include addressable TV in our future campaigns.”

Fabien Callens, Marketing Director, Kenneth Green Associates

Read the full Success Story here.

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