“The new precision TV data capability as planned and activated through Finecast allowed us to hone in on our very specific target audience. We combined this new targeting capability with an addressable TV approach that meant we could reach our specific audience through high quality, emotive storytelling.
A third party reach and frequency study proved that Finecast had a hugely positive impact on our business goals, demonstrating high incremental reach over TV and showing efficiencies we have created by adding Finecast to our media strategy.
Faisal Alani, Partnerships and Always On Marketing, eBay
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