We’ve worked on a number of addressable TV campaigns with telco brands. Through these campaigns, we’ve seen that most telco campaigns running through Finecast are designed to:
Finecast TV gives FMCG advertisers a single point of access to 100% addressable broadcaster quality inventory. Thanks to addressable household targeting and optimisation capabilities, brands are able to reach relevant, engaged viewers down to a full postcode – and even household – level.
We’ve worked with several auto advertisers in recent years to develop their addressable TV strategies.
Recently we’ve worked with food and beverage brands to help them use addressable TV to support their existing linear TV campaigns and meet key business goals such as: