Solutions - Finecast

How it
all works

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Audience

Using best-in-class data from the likes of Experian, Acxiom, broadcasters and more, we can understand a household and create bespoke audience profiles enabling advertisers to reach their target viewers.

Optimisation

With our solution, we can optimise campaigns to ensure brands reach their target audience at the right frequency and distribution. And we do this across multiple broadcasters to a more engaged audience, helping to drive measurable business outcomes for advertisers.

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Measuring success

We’ve built the industry’s first solution that enables brands to measure reach and frequency across addressable TV campaigns. With Finecast Report, brands can access near real time campaign results and better understand business impact.

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Our
Products

Access to advanced household targeting and campaign optimisation capabilities to connect with viewers on the biggest screen in their home.

Connect with targeted audiences in an environment where they’re deeply connected to the content.

Take advantage of a single point of access to 100% addressable broadcaster quality inventory, exclusively on TV devices.

Reach viewers while they are watching their favourite TV shows across all screen sizes.

Connect with your target audience and capture cost-effective, incremental reach to enhance TV advertising efforts.

Drive stronger short-term performance and clickable responses.

Boost your big screen TV campaign by spreading your message across the TV-viewing ecosystem.

Precision-target viewers across multiple premium publishers in on-demand, linear and live streaming TV environments viewed on desktop, tablet, and mobile devices.