One of the most attractive features of addressable TV is its capacity to target audiences down to a postcode level in a non-personally identifiable, GDPR-compliant manner. At Finecast we have a full-funnel approach which gives advertisers the power to effectively target the right audiences and to reach consumers across linear, on-demand and live-streamed services. By … Continued
Isuzu wanted to make a lot of noise with their launch while working with a budget that wouldn’t allow for mass targeting at scale and to stand out, resonate and cut through with audiences in the very comms-crowded pick-up market where the auto purchase journey grows increasingly more digital. Using precision targeting capabilities, Finecast were … Continued
In an increasingly fragmented TV landscape, and a competitive autos market, BMW wanted to maximise the reach on their campaign in the most cost-efficient way to raise awareness and consideration amongst “hybrid/electric intenders” and increase test drives of BMW plug in hybrid electric vehicles. They wanted to understand if using Finecast achieved buying efficiencies and … Continued
Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued
What Car? was looking to build brand awareness and alter brand perceptions. The team wanted to position the brand as a trusted destination to not only review, but also to purchase a new car. In addition, they wanted to generate new leads amongst car buyers. They partnered with Finecast to launch their biggest and most … Continued
In 2020 Sweaty Betty looked to TV for the very first time to scale brand awareness beyond their loyal fan base while ensuring they were reaching a relevant audience — women with an interest in sport and fitness. They partnered with Finecast to identify and reach their target group via addressable TV advertising.As the campaign … Continued
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. Among TWE’s brands is Wolf Blass, an Australian label established in 1966 that today is one of the most successful and awarded wineries in the world.Always keen to innovate in order to improve brand health metrics and sales, TWE partnered with Finecast to … Continued
Integration of purchase behaviour data enables advanced audience segmentation for addressable TV advertising6th May, 2021, London — Finecast, a leading addressable TV provider, has today announced its partnership with Nectar360 that will see an integration of its online and in-store purchase behaviour data to offer Finecast clients advanced targeting and measurement capabilities with their addressable … Continued
A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued
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