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Addressable ads generate a stronger cognitive response than non-addressable ads, new research shows

The latest ‘Thinking Inside the Box’ research from Finecast, conducted by scientists from University College London, shows that addressable ads are far more effective than their non-addressable counterparts across four key neuro-networks: attention, emotion, reward and memory.   1 December 2022, London, UK –  Finecast, a leading addressable TV provider has today announced the results … Continued

Finecast provides increased access to inventory with new header bidding capabilities

GroupM’s addressable TV business Finecast brings digital innovation to the big screen London, UK, 3rd August, 2022: GroupM’s addressable TV business, Finecast has partnered with technology platforms and broadcasters to make connected TV advertising better, and help advertisers reach bigger audiences through BVOD campaigns. Header Bidding technology enables advertisers to access more BVOD inventory and … Continued

GroupM announces the launch of Finecast in Spain, the group’s global addressable TV advertising platform

London, UK, May 26th, 2022: GroupM, WPP’s media investment group has today announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is a leading addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV … Continued

Kristian Claxton Appointed as Managing Partner, Global Innovation at Finecast

London, 25 May 2022 – Finecast, GroupM’s addressable TV business, today announced that Kristian Claxton will step into a newly created role of Managing Partner, Global Innovation. Reporting to Nicola Lewis, Global CEO at Finecast, Kristian will lead on designing and building new product solutions and emerging commercial opportunities globally. The innovation team will focus … Continued

GroupM Brings Finecast, the World’s First Addressable Television Service to Thailand

Bangkok – GroupM, the media investment Group of WPP, announces the lunch of Finecast, the leading addressable television service in Thailand. Finecast offers a unique addressable television service through a customnised developed technology and platform. This is the first global platform that enables marketers the ability to deliver targeted ads to relevant audiences via internet … Continued

Finecast achieves TAG accreditation for meeting the highest digital advertising standards

Independent audit demonstrates Finecast’s high standards across brand safety, fraud, and malware 17th March 2022, London, UK — Finecast, a leading addressable TV provider, has today announced it has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability … Continued

PWC verifies Finecast’s Addressable TV solution for a second time

Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued

Finecast research highlights how relevance is key to better creative advertising

10th June 2021, London — Finecast, a leading addressable TV provider today released further findings of its ‘Thinking Inside the Box’ research for advertisers looking for opportunities to maximise their investment in TV. Demonstrates various ways that addressable advertising can be implemented best within a wider marketing strategy. Delves into three very different campaigns, What … Continued

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