In the “A-Z of Addressable TV” series, we introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV and explain how they enable advertisers to discover and reach new audiences. From ‘Addressable’ to ‘Gen Z,’ we’ve got you covered. J is for Joy What do we mean by joy in … Continued
We’ve entered a new era in television advertising and these changes increase opportunities to engage consumers, but also present the challenge of devising new ways to accurately measure and ensure the reach and effectiveness of advertising campaigns. Read the latest The Drum article to learn how Finecast’s Total TV Measurement provides a measure of reach, frequency and … Continued
Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad 19th May 2022, London, UK – Finecast, a leading addressable TV provider, has today announced the results of its research into the role of attention across TV advertising, which shows that … Continued
Isuzu wanted to make a lot of noise with their launch while working with a budget that wouldn’t allow for mass targeting at scale and to stand out, resonate and cut through with audiences in the very comms-crowded pick-up market where the auto purchase journey grows increasingly more digital. Using precision targeting capabilities, Finecast were … Continued
Independent verification testing demonstrates Finecast’s quality of service to marketers, broadcasters and partners 4th November, 2021, London — Finecast, a leading addressable TV provider, has today announced that PwC has performed independent verification testing of Finecast’s process for delivery of UK addressable TV campaigns. Finecast has engaged PwC to help clearly demonstrate Finecast’s continued commitment … Continued
Montblanc is one of the world’s leading luxury accessory brands, and they wanted to understand the impact of TV on brand health metrics during their key retail period. Addressable TV enabled Montblanc to deliver their evocative creative using an innovative, data targeting solution that would reach high value audiences with precision in a broadcast environment. … Continued
What Car? was looking to build brand awareness and alter brand perceptions. The team wanted to position the brand as a trusted destination to not only review, but also to purchase a new car. In addition, they wanted to generate new leads amongst car buyers. They partnered with Finecast to launch their biggest and most … Continued
In 2020 Sweaty Betty looked to TV for the very first time to scale brand awareness beyond their loyal fan base while ensuring they were reaching a relevant audience — women with an interest in sport and fitness. They partnered with Finecast to identify and reach their target group via addressable TV advertising.As the campaign … Continued
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. Among TWE’s brands is Wolf Blass, an Australian label established in 1966 that today is one of the most successful and awarded wineries in the world.Always keen to innovate in order to improve brand health metrics and sales, TWE partnered with Finecast to … Continued
A capacity crowd at the latest RTS early evening event heard how the television industry is trying to keep advertisers happy – and out of the clutches of its online competitors. With the rapid increase in video-on-demand (VoD) viewing, over-the-top services such as Netflix and mobile TV, working out who watches TV – and when and … Continued
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