Nicola Lewis, CEO of Finecast Total TV transformation It’s been five years since the official launch of Finecast, and to say it has flown by would be an understatement. Our industry has and continues to experience a period of immense change, especially the world of TV. During this time Finecast has been at the forefront … Continued
Finecast’s Rich Astley, Global Chief Product Officer, talks about OTT disruption as Netflix and other providers make a push in Canada’s addressable TV market. TORONTO—Although Canada is behind the United States in the adoption of addressable linear television advertising—owing largely to inadequate set-top boxes—that’s going to change quickly. “Disruption is here” in the form of Netflix … Continued
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