Categories: Case Study

With a post-pandemic increased interest in gardening, Miracle-Gro, as a trusted brand but one with low brand bias, recognised the opportunity in front of them. Because 65% of gardening product decisions are made at the point of purchase, it’s important that consumers recognise the value of Miracle-Gro’s products and feel an affinity for them so … Continued

Hyperoptic is a hyperfast broadbrand provider that’s been rolling out its services across a number of key UK locations. They turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales. New to TV advertising, they wanted to deploy their TV … Continued

Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts. With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand … Continued

In an increasingly competitive market, TalkTalk broadband and fibre provider sought to drive intent and demand through their AV channels by tapping into the power of TV advertising. They wondered if an audience-first strategy could drive KPI’s and commercial outcomes, so they turned to Finecast for an addressable TV campaign that would drive traffic to … Continued

With a history that stretches back over 180 years, Cunard sets and consistently raises the bar on luxury ocean travel.  Following the global pandemic, there’s been a resurgence in the travel sector, but that comes with increased competition in the market. In order to cut through the noise, Cunard’s marketing objective was to increase awareness … Continued

iRobot is the leading global consumer robotic vacuum company, designing and building robots that empower people to do more both inside and outside of the home. Making the decision to change their business to online only, their main challenge was that, outside their core customer base, the brand was relatively unknown or understood in the … Continued

B&Q is the UK’s leading home improvement and garden living retailer, helping customers have smarter homes since 1969. January is a key retail period for B&Q, when customers are actively looking to renovate their homes. B&Q’s key objectives were to raise awareness of their 20% Off Winter Kitchen event amongst homeowners, and in turn increase … Continued

Kikkoman wished to drive awareness and sales in the soy sauce category amongst sauce lovers and increase their consideration against other Soy Sauce brands. Using precision targeting capabilities, Finecast were able to build fully bespoke audience segments for Kikkoman’s audience and deliver 100% of their impressions in what is the most impactful and engaging environment … Continued

Crosta & Mollica is deliciously simple, authentic, Italian food. In a competitive category that offers multiple premium brands for the same usage occasions, their product range has cut through to bring the best of Italian food to kitchens and tables everywhere. Whilst this New to TV brand’s distribution scaled, their media strategy needed to keep … Continued