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Increasing sales conversion among new & experienced gardeners

With a post-pandemic increased interest in gardening, Miracle-Gro, as a trusted brand but one with low brand bias, recognised the opportunity in front of them. Because 65% of gardening product decisions are made at the point of purchase, it’s important that consumers recognise the value of Miracle-Gro’s products and feel an affinity for them so … Continued

Building a custom audience to effectively reach cat owners who care

Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts. With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand … Continued

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