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Ad Spotlight: Rufina Lawani, Head of Regional, Finecast 

Q: Why did you choose a career in advertising?  A: It came down to following my instincts in an industry that seemed full of energy. After 6th form, I worked client-side at Standard Life Healthcare as a junior print buyer. At 18, I was briefing out jobs to printers, getting wined and dined and discovering … Continued

Increasing sales conversion among new & experienced gardeners

With a post-pandemic increased interest in gardening, Miracle-Gro, as a trusted brand but one with low brand bias, recognised the opportunity in front of them. Because 65% of gardening product decisions are made at the point of purchase, it’s important that consumers recognise the value of Miracle-Gro’s products and feel an affinity for them so … Continued

Addressable ads generate a stronger cognitive response than non-addressable ads, new research shows

The latest ‘Thinking Inside the Box’ research from Finecast, conducted by scientists from University College London, shows that addressable ads are far more effective than their non-addressable counterparts across four key neuro-networks: attention, emotion, reward and memory.   1 December 2022, London, UK –  Finecast, a leading addressable TV provider has today announced the results … Continued

Ad Spotlight: Kelly Parker, Wavemaker UK CEO

Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Kelly Parker. Kelly has an impressive and eclectic media career, working with global brands such as … Continued

Building a custom audience to effectively reach cat owners who care

Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts. With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand … Continued

A-Z of Addressable: K is for KPIs

In the “A-Z of Addressable TV” series, we introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV and explain how they enable advertisers to discover and reach new audiences. From ‘Addressable’ to ‘Gen Z,’ we’ve got you covered. K is for KPIs What is a KPI? And what KPIs … Continued

The four pillars for thriving in uncertain times

Are you addressing the rising cost of living crisis in your marketing communications? Undeniably, the UK is heading for a recession with the next few months forecasted to be financially difficult for the general consumer and businesses. In the advertising sector, pressure on TV budgets is expected to mount with the launch of new ad-supported … Continued

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