London, 25 May 2022 – Finecast, GroupM’s addressable TV business, today announced that Kristian Claxton will step into a newly created role of Managing Partner, Global Innovation.
Reporting to Nicola Lewis, Global CEO at Finecast, Kristian will lead on designing and building new product solutions and emerging commercial opportunities globally. The innovation team will focus on analysing the TV and digital marketplace to identify the trends that will fuel Finecast’s product roadmap by providing clients with access to new audiences, new screens and new technologies.
“We are delighted that Kristian is moving into this role to drive forward innovation globally,” said Nicola Lewis, CEO at Finecast. “Kristian has had a huge impact on growing the UK business by inspiring and educating our clients about the addressable TV proposition. His passion for our industry and our products will help him to drive a consistent vision as we develop and scale our product solutions across all markets.”
Prior to Finecast, Kristian built up a significant breath of experience across TV broadcast and agency TV planning. During his six-year tenure at Videology, he held several roles in both the UK and APAC developing multiple commercial partnerships, business models and new market launches. Kristian joined Finecast in 2017 as Head of Engagement, where he led the revenue growth through new business, client relationships and partner strategy. He was then promoted to Managing Partner, Growth in 2021 in an expanded to lead client engagement, new business and marketing.
“I have enjoyed working with clients to demonstrate the power of addressable TV and see the business results that it generates. We have built a fantastic product in the UK and to now see our global footprint and capabilities extend worldwide, I couldn’t be prouder of the team. The transformation that TV has undergone in the last seven years is truly remarkable. I can’t wait to drive innovation forward for Finecast to continue to be leaders in total TV transformation.”
Claxton moves into the new role on 7 June 2022 and his replacement at Finecast will be announced in due course.