B&Q is the UK’s leading home improvement and garden living retailer, helping customers have smarter homes since 1969.
January is a key retail period for B&Q, when customers are actively looking to renovate their homes. B&Q’s key objectives were to raise awareness of their 20% Off Winter Kitchen event amongst homeowners, and in turn increase footfall to store, and they wanted to understand if using Finecast’s sophisticated targeting capabilities could help them to do this.
Sally Allen, Advertising & Media Manager, B&Q said:
“We were very pleased with the results of our campaign. Addressable TV with Finecast enabled us to reach our target audience and drive store traffic and kitchen sales during our campaign.”
Read the success story here.
