Hyperoptic is a hyperfast broadbrand provider that’s been rolling out its services across a number of key UK locations. They turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales.
New to TV advertising, they wanted to deploy their TV budget as cost effectively as possible; this meant delivering their ad only to those for whom their service was available. This made an addressable TV campaign with Finecast exactly the solution they were looking for.
Jawad Safdar, Head of Demand Generation Marketing, Hyperoptic said:
“When we saw what Finecast could do, we knew we’d found the solution to our ambition (and challenge!) to put our brand on TV. It’s been seamless getting our campaign planned and activated, and the measurement techniques give us the confidence to invest TV as a channel.”
Read the full success story here.