Finecast a leading addressable TV provider, has today announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, Global Chief Growth Officer, with both focused on driving incremental growth through sales and client planning excellence.
In her new role, Laura Hicks will be responsible for driving international growth as Finecast continues to expand Globally. A talented and experienced media professional with 17 years in the industry, Laura joins Finecast having worked at GroupM, Accenture, and Dentsu, where she delivered success across a number of business areas including trading, digital operations, content, strategic planning, buying, data and measurement.
“I’m delighted to be joining Finecast as it scales globally, and playing my part as we expand in existing markets and into new territories,” said Laura. “I look forward to bringing my experience across a range of business units and applying that knowledge to driving success for Finecast.”
Dominic Fawcett joins Finecast as Global Client Partner, responsible for driving client excellence on a global scale. Most recently a Managing Director at Havas International, Dominic boasts over 25 years agency experience, including with Carat, Saatchi & Saatchi in China, Starcom Motive and Omnicom. Dominic has also held client roles at Sony, Southampton Football Club and the National Citizen Service. Dominic joins Finecast after previously working at other GroupM companies, where he was responsible for the “youth group” of Nike, PlayStation and Diesel at Mindshare Worldwide.
“Finecast is setting the benchmark for addressable TV advertising, and I’m excited to be part of that growth,” said Dominic. “We cannot be successful without our clients, and I look forward to working with them to deliver successful TV campaigns around the world.”
Nicola Lewis, Global Chief Growth Officer at Finecast, commented: “The appointment of both a new Global Head of Market Development and Global Client Partner is an extremely exciting development for Finecast as we continue to expand globally to meet the growing demand for addressable TV solutions. The experience both Laura and Dominic bring will help us in growing our market footprint, nurturing existing clients, and developing deeper agency, client and media partner relationships around the world.”