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Building a custom audience to effectively reach cat owners who care

Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts.

With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand of choice and they needed to develop an effective targeting strategy to deliver its most compelling audio-visual message.

Marine Heng, Media Planner at Mediacom said:

‘By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.’

Read the full success story here.

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