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The four pillars for thriving in uncertain times

Are you addressing the rising cost of living crisis in your marketing communications?

Undeniably, the UK is heading for a recession with the next few months forecasted to be financially difficult for the general consumer and businesses.

In the advertising sector, pressure on TV budgets is expected to mount with the launch of new ad-supported packages competing for a share of the pie.

Different industries are reacting in different ways.

In our latest article in the Drum, Finecast’s Senior Director of Engagement, Robyn Christison and Finecast’s Director of Product Marketing, Ash Naji, discuss
how you can come out of the crisis stronger by optimising your media strategy and placing effectiveness, flexibility and innovation at the heart of your marketing strategy.

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