Q: Why did you choose a career in advertising? A: It came down to following my instincts in an industry that seemed full of energy. After 6th form, I worked client-side at Standard Life Healthcare as a junior print buyer. At 18, I was briefing out jobs to printers, getting wined and dined and discovering … Continued
With a post-pandemic increased interest in gardening, Miracle-Gro, as a trusted brand but one with low brand bias, recognised the opportunity in front of them. Because 65% of gardening product decisions are made at the point of purchase, it’s important that consumers recognise the value of Miracle-Gro’s products and feel an affinity for them so … Continued
Hyperoptic is a hyperfast broadbrand provider that’s been rolling out its services across a number of key UK locations. They turned to Finecast to raise brand awareness in areas where their service was available and to drive an uplift in interest, enquiries, and ultimately, sales. New to TV advertising, they wanted to deploy their TV … Continued
The latest ‘Thinking Inside the Box’ research from Finecast, conducted by scientists from University College London, shows that addressable ads are far more effective than their non-addressable counterparts across four key neuro-networks: attention, emotion, reward and memory. 1 December 2022, London, UK – Finecast, a leading addressable TV provider has today announced the results … Continued
TV advertising isn’t just for the market giants with years of experience and big budgets. TV is for brands of all sizes whether their goal is awareness, scale, footfall or sales. Addressable TV – showing different ads to different households watching the same show – is proven to be a highly effective and measurable way … Continued
Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Kelly Parker. Kelly has an impressive and eclectic media career, working with global brands such as … Continued
Royal Canin has over 50 years of experience in improving pet health through nutrition and remains on the cutting edge by collaborating with leading scientific, veterinary and behavioural experts. With a 23%* increase in UK pet ownership in 2021, there was a significant opportunity for Royal Canin to establish itself as the pet food brand … Continued
In the “A-Z of Addressable TV” series, we introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV and explain how they enable advertisers to discover and reach new audiences. From ‘Addressable’ to ‘Gen Z,’ we’ve got you covered. K is for KPIs What is a KPI? And what KPIs … Continued
In an increasingly competitive market, TalkTalk broadband and fibre provider sought to drive intent and demand through their AV channels by tapping into the power of TV advertising. They wondered if an audience-first strategy could drive KPI’s and commercial outcomes, so they turned to Finecast for an addressable TV campaign that would drive traffic to … Continued
Are you addressing the rising cost of living crisis in your marketing communications? Undeniably, the UK is heading for a recession with the next few months forecasted to be financially difficult for the general consumer and businesses. In the advertising sector, pressure on TV budgets is expected to mount with the launch of new ad-supported … Continued
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