We lead the charge for addressable TV.

Harry is UK Managing Director for Finecast. Harry heads up the UK division and leads on the strategy and day-to-day management of Finecast and its teams.   

Prior to Finecast, Harry held the position of UK Managing Director of Xaxis, GroupM’s programmatic media arm, since early 2016 and in 2018 assumed responsibility for Xaxis’ Pan-Regional business from the London. During his eight-year tenure working in the GroupM Digital team, he initially took the role of Digital Operations Director where he led a team focused on developing and launching new in-house digital advertising technology and service offerings.

Before joining GroupM in June 2011, Harry built up a significant breadth and depth of experience working at a senior level in technology and operations across the digital media space including The Guardian, AOL/Ad.com and Time Inc. UK. 

Kristian is Managing Partner at Finecast leading business growth through partnerships, product, sales and marketing initiatives that drive value for customers.  

Kristian inspires and educates partners about the addressable TV advertising proposition and delivers on strategic and commercial objectives to drive increased adoption.   

Prior to joining Finecast as Head of Engagement in 2017, Kristian held several roles at Videology in both the UK and APAC developing multiple commercial partnerships, business models and new market launches. He has also previously held roles at Channel 4 as Commercial Executive and at MEC as Broadcast Manager. 

Richard is Finecast’s Head of Engagement leading the revenue growth through managing new business, client relationships and partner strategy.

Richard inspires and educates clients about the addressable TV advertising proposition and delivers on commercial objectives to drive increased adoption.

Richard has worked within WPP for over 10 years – working at MEC, with a role spanning across TV & Digital as Head of Video. He has also previously held AV investment positions at Omnicom Media Group with a focus on the future of TV.

Katy is Managing Partner, Business and Commercial Operations for Finecast, responsible for client and agency relationships to ensure they have a great experience from campaign briefing to completion.

This includes understanding what our clients are trying to achieve and then creating bespoke targeting solutions to help deliver against them.

Katy joined the business in 2015 to help build the Finecast proposition, and prior to this spent 13 years at MediaCom where she led teams working across a host of Brand Response and Response clients including Sky, TUI, MoneySupermarket and Bose.

Ryan is Commercial Finance Director at Finecast, leading end-to-end financial operations of the UK business including results, reporting and analysis, commercial insights, operational finance, and FP&A.

Prior to joining Finecast, Ryan spent eight years at NBCUniversal where he held a number of international roles, most recently as Finance Director, EMEA for NBCUniversal International Networks.

Melissa is Head of Product, Data & Analytics for Finecast.   Melissa looks after product solutions, strategy and deployment for Finecast in the UK.  She is responsible for, amongst other things, pricing, analytics, measurement, inventory management, audiences and data.

Prior to Finecast, Melissa worked for Dentsu in their Dentsu Data Labs team and as part of the Amplifi Product team. Before joining Dentsu, Melissa worked in digital advertising for agencies in the UK and USA.

Carla overseas Operations, which includes managing the demand and supply portfolios, forecasting and end to end campaign management.

Prior to Finecast, Carla joined Videology in 2011 where she held several roles including overseeing Platform Operations. She then moved to Omnicom Media Group where she led, built and developed their Programmatic AV team and product set. In 2019 Carla joined GroupM to lead their newly formed Video Operations team, overseeing technical integrations with publisher and tech partners, before joining Finecast in 2020.

As Head of Marketing at Finecast, Kelaine is responsible for articulating the Finecast brand, products, services and value proposition ensuring they are accurately understood, represented and promoted.

Prior to Finecast, Kelaine was Director of EMEA Marketing at data technology leader, Dynata, where she led marketing strategy across digital multi-channel demand generation, go-to market strategy, pipeline creation and growth marketing. Kelaine also previously held marketing roles at Aimia, Sizmek and Velti driving growth and supporting local markets with PR, digital campaigns, content marketing and events.

Kelaine is a supporter for gender equality and inclusivity having held several leadership roles within the women’s charity, Junior League of London.