Aperol were looking to recruit new customers and retain existing in the highly competitive drinks market and drive incremental sales revenue.
Using Finecast’s sophisticated targeting capabilities and the Finecast All Screen product, Aperol were able to utilise a bespoke Social Connectors audience and also a Nectar Spirits segment to address customers who are likely to be buying the Aperol product and reach them across all screens.
Stuart Ayre, Marketing Manager FMCG, Campari says:
Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right audience. This, coupled with high quality TV environment, resulted in incremental sales and significant uplifts across all brand health metrics.
Read the full success story here.