Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Stef Jansen. Stef joined Finecast in 2022 as Business Development Director after over a decade at … Continued
As the competition in streaming rises and TV advertising becomes more addressable and interactive, the market is entering its next phase of maturity. So, what trends should we expect in the TV and streaming markets in 2022? Read our predictions in Marketing Week, as our Managing Partner, Kristian Claxton, discusses the broadening definition … Continued
In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued
Harry Harcus, UK MD At Finecast, our mission is to improve the future of TV for everyone by pushing the boundaries of addressable TV. We couldn’t do this without having the right culture in place and putting our people first. That is why I am absolutely delighted that Finecast is one of the companies named … Continued
London (21 February 2022) — GroupM, WPP’s media investment group, today announces the promotion of Nicola Lewis to CEO of Finecast, WPP’s addressable TV company operated by GroupM, effective immediately. She will be responsible for the strategy and operations of Finecast, including working with local markets to execute global strategies and set growth targets … Continued
Welcome to the Ad Spotlight series where we hear from a different guest from the industry each month to get an insight into the landscape of advertising as well as their own personal experiences. Our guest this month is Will Keggin. Will is Director of Advanced Advertising, UK at LiveRamp, a leading data connectivity platform … Continued
Aperol were looking to recruit new customers and retain existing in the highly competitive drinks market and drive incremental sales revenue. Using Finecast’s sophisticated targeting capabilities and the Finecast All Screen product, Aperol were able to utilise a bespoke Social Connectors audience and also a Nectar Spirits segment to address customers who are likely to … Continued
As the TV universe continues to expand, the definition of TV is thrown into question. It’s why a lot of brands are investing in a total TV approach to planning, buying and measuring advertising campaigns. At Finecast, we believe innovative technologies across the expanding TV ecosystem will open up a lot of new opportunities for … Continued
Finecast a leading addressable TV provider, has today announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, Global … Continued
After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities Toronto, ON (5 March, 2020): GroupM, the media investment group of WPP, today announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision … Continued
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