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A-Z of Addressable TV: F is for Finecast

In the A-Z of Addressable TV series we will introduce some of the key terminology, technical aspects, and target audiences involved in addressable TV, and explain how they enable advertisers to discover and reach new audiences. From ‘addressable’ to ‘Gen Z’, we’ve got you covered. F is for Finecast Who is Finecast? We don’t mean … Continued

GroupM launches Finecast in Canada, bringing addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilitiesToronto, ON (5 March, 2020): GroupM, the media investment group of WPP, today announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target … Continued

Finecast’s addressable TV services verified by PwC

PwC’s Independent Audit Validates Quality of Finecast’s Delivery and Reporting of Omnichannel Addressable TV Campaigns in the UK JANUARY 13, 2020, London — Finecast and PwC today announced that PwC have completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in … Continued

What’s next for TV advertising?

Finecast gathered together a panel of industry experts in Cannes chaired by Broadcast magazine to discuss what steps need to be taken for television advertising to remain relevant and compete with other players moving aggressively into the market. Read the full article on Broadcast here.

Finecast: Audience data is the key

As viewers switch to on-demand, accurate audience data is more important than ever – and a new measurement tool from Finecast could be the answerAs TV audiences’ fragment across a range of platforms and viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of one of their most trusted mediums. According … Continued

Arrowing in on targeted ads

With addressable ads gaining a foothold in TV, we hosted a roundtable with Broadcast magazine to discuss how the medium can complement linear campaigns and grow TV as a whole.To read the article in full click here.

New Set-Top Boxes Mean Imminent Scale For Addressable TV In Canada: Finecast’s Astley

Finecast’s Rich Astley, Global Chief Product Officer, talks about OTT disruption as Netflix and other providers make a push in Canada’s addressable TV market. TORONTO—Although Canada is behind the United States in the adoption of addressable linear television advertising—owing largely to inadequate set-top boxes—that’s going to change quickly. “Disruption is here” in the form of Netflix … Continued

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